Hitwise Online Retail Insights

Hitwise has partnered with www.insideretailing.com.au to bring you regular, timely insights into the online Shopping and Classifieds industry.

Hitwise is the leading online competitive intelligence service. Only Hitwise provides its 1,200 global clients with daily insights on how their customers interact with a broad range of competitive websites, and how their competitors use different tactics to attract online customers.

The following report lists the top 10 local Shopping and Classifieds websites ranked by visits for June, 2008.

Rank	Website	Share
1.	www.ebay.com.au	40.06%
2.	www.tradingpost.com.au	2.28%
3.	www.oztion.com.au	1.36%
4.	www.emailcash.com.au	1.28%
5.	www.dealsdirect.com.au	1.11%
6.	www.ap.dell.com	1.08%
7.	www.apple.com/au	0.88%
8.	www.graysonline.com.au	0.87%
9.	www.ticketek.com.au	0.84%
10.	shopping.ninemsn.com.au	0.72%

The following report lists the most popular terms typed into a search engine over the 4 weeks ending 26/07/2008 that resulted in traffic to websites classified by Hitwise within the 'Shopping and Classifieds' industry.

Rank	Search Term	Volume
1.	ebay	5.54%
2.	trading post	0.74%
3.	ebay australia	0.59%
4.	ebay.com.au	0.43%
5.	target	0.37%
6.	ticketek	0.35%
7.	harvey norman	0.32%
8.	big w	0.27%
9.	kmart	0.24%
10.	amazon	0.24%

The following report lists the most popular terms typed into a search engine over the 4 weeks ending 26/07/2008 that resulted in traffic to websites classified by Hitwise within the 'Shopping and Classifieds - Department Stores' industry.

Rank	Search Term	Volume
1.	target	4.03%
2.	kmart	3.00%
3.	amazon	2.89%
4.	big w	2.58%
5.	myer	1.17%
6.	deals direct	0.95%
7.	david jones	0.83%
8.	amazon.com	0.76%
9.	catch of the day	0.61%
10.	target toy sale	0.43%

For further online shopping and classifieds insights, go to www.hitwise.com.au or call 1800 816 997.