Hitwise Online Retail Insights

Hitwise has partnered with www.insideretailing.com.au to bring you regular, timely insights into the online Shopping and Classifieds industry.

Hitwise is the leading online competitive intelligence service. Only Hitwise provides its 1,200 global clients with daily insights on how their customers interact with a broad range of competitive websites, and how their competitors use different tactics to attract online customers.



The following report lists the top 10 local Shopping and Classifieds websites ranked by visits for June, 2009.

Rank Website Share
1. www.ebay.com.au 34.46%
2. www.tradingpost.com.au 1.70%
3. www.ticketek.com.au 1.37%
4. au.shopping.com 1.34%
5. www.apple.com/au 1.18%
6. www.ap.dell.com 1.15%
7. www.getprice.com.au 1.15%
8. www.dealsdirect.com.au 1.08%
9. www.rewardscentral.com.au 1.04%
10. www.graysonline.com.au 0.98%



The following report lists the most popular terms typed into a search engine over the 4 weeks ending 25/07/2009 that resulted in traffic to websites classified by Hitwise within the 'Shopping and Classifieds' industry.

Rank Search Term Volume
1. ebay 4.42%
2. ebay australia 1.89%
3. trading post 0.60%
4. ticketek 0.42%
5. harvey norman 0.37%
6. ebay.com.au 0.34%
7. target 0.27%
8. big w 0.26%
9. jb hi fi 0.21%
10. amazon 0.20%



The following report lists the most popular terms typed into a search engine over the 4 weeks ending 25/07/2009 that resulted in traffic to websites classified by Hitwise within the 'Shopping and Classifieds - Toys and Hobbies' industry.

Rank Search Term Volume
1. lego 2.62%
2. barbie 2.20%
3. toys r us 1.63%
4. lego games 1.30%
5. barbie games 1.22%
6. barbie.com 0.85%
7. littlest pet shop 0.65%
8. toys r us australia 0.61%
9. lego.com 0.57%
10. toyworld 0.43%


For further online shopping and classifieds insights, go to www.hitwise.com.au or call 1800 816 997.

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